Analytics & Tracking
We build measurement around the questions that matter to your business: where visitors come from, which pages lead to enquiries, and where users drop off before completing an order. We define events first, then implement, test and explain the limits of the data.
You need this when launching a site or new campaigns, when platform reports disagree, or when you can’t see the path that leads to an enquiry or purchase.
Configuring data streams, events and reports around site goals.
Organising and documenting tags, triggers and variables.
Measuring forms, purchases and key steps with de-duplication testing.
Configuring platform events and verifying they arrive.
Verifying ownership, submitting the sitemap and reviewing indexing.
Comparing channels and campaigns against agreed metrics.
Bringing key metrics together from connectable sources.
A clear read of trends, observations and recommended steps.
We deliver a measurement plan, an event dictionary, tested configuration and a dashboard or reports depending on scope. We distinguish a WhatsApp click from a qualified conversation or a deal; measuring later stages requires connecting sales data where possible.
We review your needs and current setup, then agree on a clear scope, priorities and success metrics. We deliver in stages with review points, test everything before handover or launch, and follow up according to the agreed support plan.
Attribution models, measurement windows, consent and devices all play a part; we review the setup before interpreting differences.
Privacy choices, browsers and platform limits affect what can be captured.
That requires purchase tracking or linking orders and CRM records to their sources where possible.
Share your goal and current challenge, and we’ll agree on the right scope before preparing a proposal.
